Is it possible to have a "main page" that pulls through a Low Variable tag pair with all the matrix rows, and then a view page to view each page with more details about that "one matrix row"?
{exp:low_variables:pair var="franchises_for_sale"}
{field}
<a href="/businesses/franchises-for-sale/{some_uri_tag_like_page_uri}">View this matrix row</a>
{/exp:low_variables:pair}