If you map the form fields by going to Store > Settings > Order Fields and map each of the order fields to your respected member profile fields as seen in the screenshot: ![Order Fields][1] You can then use: {field:first_name} or {field:billing_state} to have the value populated automatically on return visits for that member but also will persist through page loads. **EDIT:** As Adrian mention in the comments you need to empty your cart anytime you make changes to your member data as it is only loaded once. [1]: https://i.sstatic.net/RDfYc.png